Content & Marketing Strategist

My approach is to help brands grow through strategic storytelling, organic content systems, and performance-driven marketing.

Case Studies

Case Studies

Planet Solar

  • Client: Solar Advisors by Planet Solar (sales team)
    Industry: Solar Energy
    Role: Marketing Strategist · Creative Director · Content Producer · Paid Ads Manager
    Duration: Ongoing 2025

  • Main Objectives

    • Grow brand visibility without paid media

    • Increase educational credibility

    • Position the brand as a solution to PR’s energy crisis

    • Produce hooks and video content that connect emotionally

    Paid Ads Objectives

    • Generate qualified solar leads

    • Test the VPP (Virtual Power Plant) opportunity messaging

    • Optimize based on performance

    • Reduce cost per lead through high-value creatives

    KPIs Used

    • Follow growth (TikTok)

    • Organic reach & retention

    • Cost per lead

    • Lead quality (verified by sales team)

    • Landing page engagement

    • Hook effectiveness

  • Organic Educational Storytelling

    • Highlight bills

    • Frequent blackouts

    • The crisis with LUMA

    • Solar misinformation

    • Real customer experiences

    • VPP benefits

    TikTok became the main channel due to speed, reach, and trust.

    High-Performance Paid Ads

    • Strong video creatives

    • Direct, clear messaging

    • Energy crisis urgency hooks

    • WhatsApp conversions

    • Fast feedback loops with the sales team

  • Organic Deliverables

    • Educational short videos (solar myths, tips, benefits)

    • Story-driven content tied to the PR energy crisis

    • Visuals + captions with clear CTAs

    • TikTok-first creative strategy

    Paid Ads Deliverables

    • High-converting ad scripts

    • 3× image ads optimized for retention

    • Meta Ads setup

    • Weekly optimization

  • Organic Reach Growth

    • +105 new followers in 14 days on TikTok

    • +40% increase in views compared to first posts

    • 3 videos that entered the “For You” feed organically

    • +35% increase in saves and comments

    • Better product understanding among viewers

    Paid Ads Performance

    • 5 Qualified Solar Leads in 1.5 weeks

    • CPL (cost per lead) significantly below average

    • Leads verified by the sales team (homeowners + real interest)

    • High click-through rate due to image-first creative

    • Strong results with small budget below $150

Join a Join

  • Client: Join a Join
    Industry: Tech · Tourism Marketplace · Real Estate Experiences
    Role: Creative Director · Content Strategist · Marketing
    Project Duration: Ongoing (2023–2025)

  • Main Objectives

    • Increase feature awareness of new tools (ex. Joiny – AI chatbot, dynamic listings)

    • Improve organic engagement and educate users

    • Drive traffic to the platform via organic short-form content

    KPIs Used

    • Video retention

    • Engagement rate

    • Traffic to app

  • Storytelling Content (Organic Growth)

    Creating short-form content (15–35 seconds) that educates, entertains, and highlights key features.

    Content included:

    • Feature walkthroughs (“Aprende cómo usar…”)

    • Trend-adapted videos

    • Branded videos announcing platform updates

    • Scripts grounded in user behavior and questions

  • Creative Deliverables

    • 25+ short-form videos (organic + paid) per month

    • Lifestyle & app-usage content

    • Content templates for consistency

    • Messaging frameworks for future campaigns

    • Scripts + hooks optimized for retention

    • Feature-specific call-to-actions

    Messaging Approach

    • Clarity

    • Emotional relevance

    • “Show, don’t tell” demos

    • Data-backed language

    • Positive storytelling (optimistic future of experiences in PR)

  • Organic Reach Growth

    • +210% increase in total reach over 3 months

    • Best-performing video reached 490,000+ organic views

    • Organic videos generated 3× more reach vs ai-generated content

    Engagement & Retention

    • Average video retention rose from 18% → 42%

    • Posts explaining features had 2× higher engagement than old videos.

    • +35% increase in saves and shares

    Community Growth

    • +30% organic follower growth without ads

    • Higher profile visits after organic lifestyle videos

    • More UGC-style content from hosts and users

Petra Aroma

  • Client: Petra Aroma
    Industry: Wellness · Herbal Products · Handmade Beauty
    Role: Creative Strategist · Content Creator · Brand Storyteller · Event Marketing Coordinator
    Duration: 2025

  • Main Objectives

    • Increase brand recognition through natural content distribution

    • Build emotional connection through narrative and visuals

    • Drive in-person traffic to pop-ups and events

    • Educate the audience about the benefits and botanical origins

    • Establish Petra Aroma as a culturally rooted, sensory-focused brand

    KPIs (Organic + In-Person)

    • Reach & engagement

    • Video retention

    • In-person foot traffic

    • Product sampling conversions

    • Social media follower growth

  • Organic Content Strategy (Digital)

    Created content that positioned Petra Aroma as:

    • sensorial

    • artesanal

    • rooted in culture and nature

    • intentional & modern

    Digital focus included:

    • Reels showcasing oils, textures, blends

    • Cinematic videos of brand origins + behind-the-scenes

    • Storytelling scripts connecting oils to ancestry

    • Product photography (editorial + lifestyle)

    • Educational posts explaining each ingredient

    In-Person Marketing (Pop-Ups & Events)

    At Petra Aroma we designed real-world brand experiences:

    • Setting up vendor booths with aesthetic display

    • Offering mini scent-experiences

    • Guided sampling techniques

    • Product education conversations

    • Branded table layout for visual consistency

    • Collecting feedback & content live

    • Encouraging customers to share their experience online

    This in-person work complemented the digital:
    people discovered the brand online and connected physically at events.

  • Digital Content Deliverables

    • +10 reels (botanical storytelling + product education)

    • Brand-palette photography (earthy, herbal, natural light)

    • Cinematic videos showcasing oil application

    In-Person Deliverables

    • Branded table setups

    • On-site customer experience flow

    • Mini workshops / guided encounters

    • Live product demonstrations

    • Capturing UGC from events

  • Organic Digital Growth

    • +180% organic reach over 6 weeks

    • Storytelling videos 3× more engagement than previous content

    • Consistent posting increased profile visits by +65%

    • Followers grew +22% naturally through marketing efforts (online and in-person)

    In-Person Growth & Sales Influence

    • Pop-ups became the brand’s strongest channel for customer trust

    • High sampling-to-purchase conversion

    • Consistent booth aesthetic created recognizable brand identity

    • Repeat customer interactions reported by the founder

    Brand Perception Shift

    Perceptions improved in:

    • Professionalism

    • Emotional value

    • Cultural depth

    • Aesthetic consistency

    • Product desirability

Petra Aroma: Founder’s story sample content

For Petra Aroma, I developed a clear, founder-focused storytelling strategy that showcased the brand’s botanical roots and artisanal process through organic content. Using simple, sensory visuals and educational micro-stories, I helped communicate the intention behind each product, strengthen brand identity, and increase engagement without paid advertising.

Other Brands I’ve worked with!
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